Douyin Desktop aplikacija – dizajner Douyin Experience Design Center

Dizajn Douyin Desktop aplikacija čiji je autor Douyin Experience Design Center iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Sučelja, Interakcije i Korisničkog Iskustva.

SrebroSučelje· 2023

Douyin Desktop aplikacija

autor/ica Douyin Experience Design Center

Klijent: Douyin Group

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Sučelje

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Boje

Dizajn

O dizajnu Douyin Desktop aplikacija

Douyin PC je desktop aplikacija i web sučelje za konzumaciju video sadržaja na osobnim računalima. Douyin PC dizajniran je za gledanje na velikom zaslonu u kućnom okruženju, u slobodno vrijeme i izvan radnog vremena. Lijeva navigacija nudi vertikalne kanale, a preporučena stranica otvara se prema zadanim postavkama. Korisnici mogu mijenjati videozapise pomicanjem kotačića miša te koristiti tipkovničke prečace za označavanje sviđanja i spremanje sadržaja u oznake. Podržana je i kupovina tijekom reprodukcije videozapisa te darivanje tijekom prijenosa uživo. Prilagodljivi raspored odgovara veličinama zaslona za MacOS i Windows.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Douyin Desktop aplikacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Douyin Desktop aplikacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Douyin Desktop aplikacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimenzije i pakiranje: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Oznake: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Proizvodna tehnologija: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Dizajnerski izazov: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Istraživanje: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiracija: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Trajanje projekta: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Tijek rada: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Članovi tima: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Zasluge za fotografije: Pictures and videos are from the free resource website： http://pixabay.com/zh/