Ride on the Right Track Kampanja na društvenim mrežama – dizajner Tai Yuan Chiou and Chien Chun Feng

Dizajn Ride on the Right Track Kampanja na društvenim mrežama čiji je autor Tai Yuan Chiou and Chien Chun Feng iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

BroncaOglašavanje· 2023

Ride on the Right Track Kampanja na društvenim mrežama

autor/ica Tai Yuan Chiou and Chien Chun Feng

Klijent: Momentum Bikes

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Ride on the Right Track Kampanja na društvenim mrežama

Ride on the Right Track je kampanja na društvenim mrežama osmišljena za brend bicikala s ciljem promicanja održivih svakodnevnih navika. Kampanja koristi organske ilustracije, zelenu paletu boja, imidž inspiriran biljkama i prijateljski ton komunikacije kako bi održivost učinila pristupačnom. Sadržaj uključuje zanimljive infografike, story naljepnice za Instagram i Facebook, live stream događaj te filter za društvene mreže. Kroz male i jednostavne akcije potiču se zeleniji načini prijevoza i urbano vrtlarenje. Cilj je postići zajednički utjecaj izgrađen na svakodnevnim odlukama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ride on the Right Track Kampanja na društvenim mrežama je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ride on the Right Track Kampanja na društvenim mrežama bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ride on the Right Track Kampanja na društvenim mrežama sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimenzije i pakiranje: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Oznake: Social Media Campaign, Illustration Design, Eco-friendly, Green
Proizvodna tehnologija: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Dizajnerski izazov: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Istraživanje: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiracija: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Trajanje projekta: The project started in April and ended in May 2022 in North America and Europe.
Tijek rada: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patenti: Copyrights belong to Momentum Bike, 2023.
Članovi tima: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Zasluge za fotografije: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak