Xiling Platforma za digitalne ljude – dizajner Baidu AI Cloud

Dizajn Xiling Platforma za digitalne ljude čiji je autor Baidu AI Cloud iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Sučelja, Interakcije i Korisničkog Iskustva.

SrebroSučelje· 2023

Xiling Platforma za digitalne ljude

autor/ica Baidu AI Cloud

Klijent: Baidu Online Network Technology (Beijing) Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Sučelje

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Dizajn

O dizajnu Xiling Platforma za digitalne ljude

Xiling je platforma za produkciju i upravljanje digitalnim ljudima koja povezuje poduzeća s potrošačima. Korisnici stvaraju realistične digitalne ljude iz fotografija, ključnih riječi i podešavanja parametara. Prijenos uživo podržan je na dva načina, vođen umjetnom inteligencijom ili vođen osobom, pri čemu jedna kamera snima pokrete i izraze lica. Videozapisi se izrađuju unosom naredbi za digitalne ljude u nelinearni editor. Standardi iskustva definirani su za ljude, aktivnosti i scene, tako da se sadržaj s digitalnim ljudima izrađuje uz niske troškove i u kratkom vremenu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Xiling Platforma za digitalne ljude je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Xiling Platforma za digitalne ljude bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Xiling Platforma za digitalne ljude je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Dimenzije i pakiranje: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Oznake: User experience, digital humans, artificial intelligence, live streaming
Proizvodna tehnologija: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Dizajnerski izazov: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Istraživanje: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Inspiracija: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Trajanje projekta: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Tijek rada: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Patenti: CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
Članovi tima: Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang