Namito Slika lika art igračke – dizajner Ge Zhang

Dizajn Namito Slika lika art igračke čiji je autor Ge Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ZlatoOglašavanje· 2023

Namito Slika lika art igračke

autor/ica Ge Zhang

Klijent: Ge Zhang

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Oglašavanje

720,204

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #149033

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Namito Slika lika art igračke

Namito je virtualna slika art igračke stvorena za komercijalnu upotrebu. Namito je djevojčica s usnama u obliku breskve, crvenom frizurom u obliku gljive i pokrivalom za glavu u obliku zečjih ušiju. Nosi crvenu haljinu i stoji s rukama u džepovima i zatvorenim očima. Njezine napućene usne tvore dva srca i slovo X, znak ljubavi prema svijetu uz istovremeno odbijanje onoga što je loše. Lik se pojavljuje na slikama, u videozapisima, na izložbama i tiskanim proizvodima. Namito je zamišljena kako bi smanjila mentalni stres i potaknula ljude da budu ono što jesu.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Namito Slika lika art igračke je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Namito Slika lika art igračke bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Namito Slika lika art igračke stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimenzije i pakiranje: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Oznake: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Proizvodna tehnologija: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Dizajnerski izazov: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Istraživanje: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiracija: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Trajanje projekta: Since 2021, China
Tijek rada: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Članovi tima: Ge Zhang
Zasluge za fotografije: Beijing JiuPin Technology Co., Ltd.