Dalian Seafood Dizajn logotipa i pakiranja – dizajner Ju Jijing

Dizajn Dalian Seafood Dizajn logotipa i pakiranja čiji je autor Ju Jijing iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Dalian Seafood Dizajn logotipa i pakiranja

autor/ica Ju Jijing

Klijent: Northeastern University of China

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Dalian Seafood Dizajn logotipa i pakiranja

Dalian Seafood je vizualni identitet brenda i dizajn pakiranja za gotove morske proizvode za jelo. Logotip i njegova izvedena grafika primijenjeni su na pojedinačno pakiranje, izvlačivu poklon kutiju izduženog oblika koja sadrži tri manje kutije, te limenke za pakiranje. Apstraktne ilustracije proizašle su iz karakterističnih obilježja različitih morskih stvorenja i raspoređene su u ponavljajućim i isprepletenim rasporedima. Kontrasti živih boja daju seriji svjež i moderan izgled. Pakiranje je digitalno tiskano mat završnom obradom na materijalima koji se mogu reciklirati, a izvlačiva poklon kutija jednostavna je za otvaranje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dalian Seafood Dizajn logotipa i pakiranja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dalian Seafood Dizajn logotipa i pakiranja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dalian Seafood Dizajn logotipa i pakiranja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimenzije i pakiranje: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Oznake: Food, logo, packaging, brand, image, graphic design
Proizvodna tehnologija: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Dizajnerski izazov: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Istraživanje: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiracija: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Trajanje projekta: The project was launched in September 2022 and completed in November 2020.
Tijek rada: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Zasluge za fotografije: Ju Jijing，2022.