Taichung Public Library Identitet Marke – dizajner Yichun Lin

Dizajn Taichung Public Library Identitet Marke čiji je autor Yichun Lin iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Taichung Public Library Identitet Marke

autor/ica Yichun Lin

Klijent: Yichun Lin Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Taichung Public Library Identitet Marke

Kao prva zgrada u Tajvanu koja kombinira muzej umjetnosti i knjižnicu, stvaranje sustava brendiranja Javne knjižnice Taichung usredotočeno je na spoj prirode i civilizacije. Filozofija dizajna naglašava besprijekornu integraciju moderne arhitekture s prirodnim elementima i ima za cilj pobuditi osjećaj svježine i znatiželje. Sustav brendiranja potiče atmosferu koja potiče posjetitelje da zadube u raznolika kulturna iskustva koja Knjižnica nudi i uživaju u ravnoteži između suvremene civilizacije i mira šume.

Priznanje

O nagradi Brončana nagrada A' Design Award

Taichung Public Library Identitet Marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Taichung Public Library Identitet Marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Taichung Public Library Identitet Marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimenzije i pakiranje: Minimum size of logo: 35mm x 6.5mm
Oznake: Visual Identity, Logo, Branding, Graphics, Printed Matter
Proizvodna tehnologija: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Dizajnerski izazov: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Istraživanje: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiracija: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Trajanje projekta: December 2020 to January 2021, Taiwan
Tijek rada: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Članovi tima: Art Director: Yichun Lin
Zasluge za fotografije: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017