Restless Chopsticks Stolni Pribor – dizajner Marko Stanojevic

Dizajn Restless Chopsticks Stolni Pribor čiji je autor Marko Stanojevic iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Posude za Pečenje, Stolno Posuđe, Posuđe za Piće i Posuđe za Kuhanje.

BroncaKuhinjsko Posuđe· 2023

Restless Chopsticks Stolni Pribor

autor/ica Marko Stanojevic

Klijent: UMA Network Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Kuhinjsko Posuđe

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Dizajn

O dizajnu Restless Chopsticks Stolni Pribor

Uma je hongkonška tvrtka rizičnog kapitala usmjerena na kreativne ekonomije. Restless štapići za jelo dizajnirani su kao predmet za uspomenu, predstavljajući vrijednost tvrtke za ulaganje resursa za promjenu. Logo tvrtke nalikuje pulsu na ravnoj liniji, koja je bila ugrađena u ravan štapić za jelo. Prednji dio štapića uvijek je podignut i udaljen od površine stola, čime nema potrebe za držanjem štapića. Pulse je dizajniran da uvijek ostane dovoljno razmaknut, da se ne sudara, te je funkcionalno valjan za podizanje hrane, sve do najzahtjevnijih malih zalogaja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Restless Chopsticks Stolni Pribor je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Restless Chopsticks Stolni Pribor bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Restless Chopsticks Stolni Pribor sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Dimenzije i pakiranje: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Oznake: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Proizvodna tehnologija: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Dizajnerski izazov: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Istraživanje: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Inspiracija: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Trajanje projekta: Hong Kong SAR, China
Tijek rada: Chopsticks with no rest :)
Patenti: UMA Network Limited
Zasluge za fotografije: UMA Network Limited