Super Ego Digitalna Umjetnost – dizajner Kutuko Studio

Dizajn Super Ego Digitalna Umjetnost čiji je autor Kutuko Studio iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje.

SrebroRačunalna Grafika· 2023

Super Ego Digitalna Umjetnost

autor/ica Kutuko Studio

Klijent: Kutuko Studio SL

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Računalna Grafika

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Dizajn

O dizajnu Super Ego Digitalna Umjetnost

Super Ego, umjetnički projekt koji na satiru prikazuje potrošačku kulturu i utjecaj društvenih medija na ljude. Projekt ima za cilj kritizirati umjetno hranjenje ljudskog ega putem lajkova i sljedbenika na platformama društvenih medija kao što je Instagram. Htio je stvoriti metaforički prikaz novih superheroja društva, čiji se životi vrte oko dobivanja više lajkova i sljedbenika. Projekt se fokusira na Instagram, gdje se svaka slika objavljena na internetu prikazuje kao izlog kako bi privukla pozornost korisnika.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Super Ego Digitalna Umjetnost je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Super Ego Digitalna Umjetnost bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Super Ego Digitalna Umjetnost je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimenzije i pakiranje: 4960X7015 Pixeles, Tiff RGB
Oznake: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Proizvodna tehnologija: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Dizajnerski izazov: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Istraživanje: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiracija: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Trajanje projekta: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Tijek rada: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patenti: Kutuko Studio SL
Članovi tima: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Zasluge za fotografije: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain