Tongming Vision Correction Logotip – dizajner Kuaiyu Tang

Dizajn Tongming Vision Correction Logotip čiji je autor Kuaiyu Tang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2023

Tongming Vision Correction Logotip

autor/ica Kuaiyu Tang

Klijent: Shanghai Tongming Vision Correction Center

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Tongming Vision Correction Logotip

Tongming Vision Correction je logotip stvoren za centar za korekciju vida namijenjen mladima i djeci. Ime Tongming znači zjenica i svijetlo, stoga je zjenica korištena kao glavni element dizajna. Tri zjenice s različitim stupnjevima jasnoće raspoređene su u nizu koji prikazuje proces korekcije od zamućenog do jasnog. Logotip se primjenjuje na posjetnicama, blokovima za bilješke i plakatima. Posjetnice i prigodni set tiskani su na specijalnom papiru, dok plakati koriste vanjske fotografske materijale.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tongming Vision Correction Logotip je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tongming Vision Correction Logotip bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tongming Vision Correction Logotip je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimenzije i pakiranje: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Oznake: Logo design, business card design, memo design, poster design, website design, etc
Proizvodna tehnologija: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Dizajnerski izazov: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Istraživanje: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiracija: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Trajanje projekta: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Tijek rada: The project took half a month to complete.
Članovi tima: Kuaiyu Tang