GAAHK Inauguration Ceremony Ključni vizualni dizajn – dizajner Alex King

Dizajn GAAHK Inauguration Ceremony Ključni vizualni dizajn čiji je autor Alex King iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

GAAHK Inauguration Ceremony Ključni vizualni dizajn

autor/ica Alex King

Klijent: Alex King

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu GAAHK Inauguration Ceremony Ključni vizualni dizajn

Book Text: GAAHK Inauguration Ceremony ključni je vizualni dizajn izrađen za dvadesetu svečanu inauguracijsku ceremoniju Udruženja grafičkih umjetnosti Hong Konga (Graphic Arts Association of Hong Kong). Vizual se temelji na digitalnom miješanju tinte, ponovljenom više od stotinu puta kako bi se postigla uravnotežena kompozicija pozitivnog i negativnog prostora. Slika podsjeća na obrtnika koji miješa žive boje za tiskarski rad. Dizajn je prilagođen digitalnoj pozadini, znakovnoj ploči, brošuri, pozivnici, suveniru i maski. Naslovnica brošure koristi selektivni UV lak (spot UV) sa srebrnom i zlatnom folijom, tako da se površina može osjetiti dodirom.

Priznanje

O nagradi Brončana nagrada A' Design Award

GAAHK Inauguration Ceremony Ključni vizualni dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da GAAHK Inauguration Ceremony Ključni vizualni dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. GAAHK Inauguration Ceremony Ključni vizualni dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimenzije i pakiranje: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Oznake: key visual, print production, visual art, digital design, graphic art
Proizvodna tehnologija: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Dizajnerski izazov: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Istraživanje: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiracija: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Trajanje projekta: The project duration lasts for three months. This is a commercial project in Hong Kong.
Tijek rada: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Članovi tima: Designer: Alex King
Zasluge za fotografije: Illustrator Alex King