Bank of England Vizualni identitet – dizajner Matteo Ruisi and Peter McCabe

Dizajn Bank of England Vizualni identitet čiji je autor Matteo Ruisi and Peter McCabe iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2022

Bank of England Vizualni identitet

autor/ica Matteo Ruisi and Peter McCabe

Klijent: Bank of England

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Bank of England Vizualni identitet

Dizajniranje za središnju banku znači pronalaženje ravnoteže između tehničkih i osjetljivih informacija, sadržaja koji stvara osoblje, privlačne opće komunikacije i niza propisa. Ovo nije jednostavno postići i temelji se na osjetljivoj unutarnjoj dinamici. Novi identitet razvijen je zajedno s ljudima koji će ga koristiti, usklađujući sve aspekte komunikacije. Usmjeren je na dosezanje šire javnosti pristupačnim, relevantnim, strukturiranim i prepoznatljivim pristupom. Ova ključna načela korištena su kao dizajnerska smjernica za sve vizualne elemente.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Bank of England Vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Bank of England Vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bank of England Vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimenzije i pakiranje: Not applicable
Oznake: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Proizvodna tehnologija: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Dizajnerski izazov: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Istraživanje: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiracija: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Trajanje projekta: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Tijek rada: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Članovi tima: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Zasluge za fotografije: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.