Dizajn Audemars Piguet Dizajn interijera muzeja čiji je autor Atelier Brueckner iznimno je cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.
ZlatoInterijer· 2022
Audemars Piguet Dizajn interijera muzeja
autor/ica Atelier Brueckner
Klijent: Audemars Piguets
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interijer
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O dizajnu Audemars Piguet Dizajn interijera muzeja
Musée Atelier Audemars Piguet je muzejski interijer stvoren za švicarskog proizvođača satova. Izložba se prostire na 1.100 četvornih metara i nalazi se u Le Brassusu u Švicarskoj, selu u kojem je tvrtka osnovana. Posjetitelji prate tekuću spiralnu rutu s promišljeno oblikovanom naracijom, a svako poglavlje ima vlastiti dizajnerski jezik. Skulpture, automati i kinetičke instalacije daju ritam izložbi, koja je vizualno povezana s okolnim krajolikom. Odsjaji i sjene mijenjaju se ovisno o dobu dana i godišnjem dobu.
Priznanje
O nagradi Zlatna nagrada A' Design Award
Audemars Piguet Dizajn interijera muzeja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Audemars Piguet Dizajn interijera muzeja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Audemars Piguet Dizajn interijera muzeja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimenzije i pakiranje
- The exhibition area is 1,100 sqm.
- Oznake
- Watch, Audemars, Piguets, craftmanship, luxury
- Proizvodna tehnologija
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Dizajnerski izazov
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Istraživanje
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiracija
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Trajanje projekta
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Tijek rada
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Članovi tima
- Wassim Melki
Sungha Kim - Zasluge za fotografije
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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