Avant Modern Cuisine Vizualni identitet brenda – dizajner Jiawei Wu

Dizajn Avant Modern Cuisine Vizualni identitet brenda čiji je autor Jiawei Wu iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

Avant Modern Cuisine Vizualni identitet brenda

autor/ica Jiawei Wu

Klijent: Jiawei Wu Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Avant Modern Cuisine Vizualni identitet brenda

Avant je vrhunski restoran smješten u Kini. Koncept vizualnog identiteta koristi inozemno iskustvo vlasnika kako bi gostima ponudio jedinstvene uspomene kao da su otišli na putovanje. Počinje s jelovnikom koji je dizajniran da nalikuje putovnici. Nakon svakog obroka, gosti dobivaju prilagođenu kartu dizajniranu prema specifičnoj inspiraciji iza svakog jela i uspomenama iz gradova. Ovo iskustvo blagovanja postalo je iznimno popularno kada su putovanja bila obustavljena zbog pandemije Covid-19.

Priznanje

O nagradi Brončana nagrada A' Design Award

Avant Modern Cuisine Vizualni identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Avant Modern Cuisine Vizualni identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Avant Modern Cuisine Vizualni identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimenzije i pakiranje: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Oznake: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Proizvodna tehnologija: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizajnerski izazov: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Istraživanje: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiracija: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Trajanje projekta: The project started in July 2020 in China and finished in March 2021.
Tijek rada: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Članovi tima: Jiawei Wu
Zasluge za fotografije: Jiawei Wu_Designer
Guanzhong Qiu_Photographer