Using Stuff Plakat – dizajner Juyoung Hwang

Dizajn Using Stuff Plakat čiji je autor Juyoung Hwang iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

Using Stuff Plakat

autor/ica Juyoung Hwang

Klijent: JIMMYnYOM

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Using Stuff Plakat

Projekt Using Stuff rekonstruirao je filmski plakat koristeći razne vrste objekata. Umjetnička djela inspirirana su izvornim oblikom i funkcijom predmeta kao i potpisom svakog filma. Korišteni predmeti izrađeni su tako da ih je lako pronaći bilo kada i bilo gdje. Tema projekta pokriva društvene probleme koji su trenutno dovedeni u pitanje (rusko-ukrajinski rat, Covid-19, itd.). Osmišljen je tako da bude lako dostupan gledateljima povezujući teme s poznatim filmovima poput Jamesa Bonda. Svaki rad sastoji se od živih boja i jednostavne pozadine, što gledateljima omogućuje da se više usredotoče na predmet.

Priznanje

O nagradi Brončana nagrada A' Design Award

Using Stuff Plakat je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Using Stuff Plakat bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Using Stuff Plakat sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimenzije i pakiranje: A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Oznake: Poster, Illust, Digitalprinting, Visual, communication
Proizvodna tehnologija: First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Dizajnerski izazov: The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Istraživanje: Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiracija: By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Trajanje projekta: "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Tijek rada: These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Zasluge za fotografije: Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.