Stories of Communication Dizajn vizualnog identiteta – dizajner Mengyi Xie

Dizajn Stories of Communication Dizajn vizualnog identiteta čiji je autor Mengyi Xie iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

Stories of Communication Dizajn vizualnog identiteta

autor/ica Mengyi Xie

Klijent: School of Communication, East China Normal University

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Stories of Communication Dizajn vizualnog identiteta

Priče o komunikaciji je dizajn vizualnog identiteta izrađen povodom petnaeste godišnjice fakulteta za komunikologiju. Glavni logotip je geometrijski grafički prikaz temeljen na broju 15. Iz glavnog logotipa razvijena je obitelj od 100 podlogotipova. Svaki podlogotip predstavlja jednu priču, izum ili inicijativu iz povijesti komunikacije, od čvorova na užadi korištenih u pretpovijesno doba do prvih novina i interneta. Poredani kronološkim redoslijedom, podlogotipovi su primijenjeni na plakatima, pozivnicama, letcima, prikazima na mjestu događanja i suvenirima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Stories of Communication Dizajn vizualnog identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Stories of Communication Dizajn vizualnog identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Stories of Communication Dizajn vizualnog identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimenzije i pakiranje: There were all kinds of size for the physical application products in this project.
Oznake: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Proizvodna tehnologija: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Dizajnerski izazov: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Istraživanje: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiracija: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Trajanje projekta: The project was in Shanghai.
Tijek rada: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Članovi tima: Mengyi Xie