Dizajn Pentaheal Clinic Rebranding Identitet marke čiji je autor Pentaheal and Eidetic iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.
BroncaGrafika· 2022
Pentaheal Clinic Rebranding Identitet marke
autor/ica Pentaheal and Eidetic
Klijent: Eidetic Marketing
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #135773Dizajn
O dizajnu Pentaheal Clinic Rebranding Identitet marke
Rebranding klinike Pentaheal je identitet marke stvoren za korejsku medicinsku kliniku specijaliziranu za funkcionalnu medicinu. Glavni motiv identiteta je proširenje. Univerzalni medicinski simbol križa korišten je kao jednostavan vizualni jezik koji pacijenti iz mnogih zemalja mogu prepoznati. Simbol kombinira križ sa slovima P i H, kraticom naziva klinike. Os simbola proteže se u oba smjera, tako da znak odgovara primjeni na predmetima različitih oblika i veličina. Signalizacija je dizajnirana za svaki kat klinike u Seulu.
Priznanje
O nagradi Brončana nagrada A' Design Award
Pentaheal Clinic Rebranding Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pentaheal Clinic Rebranding Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pentaheal Clinic Rebranding Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimenzije i pakiranje
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Oznake
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Proizvodna tehnologija
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Dizajnerski izazov
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Istraživanje
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiracija
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Trajanje projekta
- The project started in July 2021 and finished in December 2021 in Seoul.
- Tijek rada
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Članovi tima
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
Sponzorirano
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