Jalebi Identitet brenda – dizajner Raageshwari Kandaswamy

Dizajn Jalebi Identitet brenda čiji je autor Raageshwari Kandaswamy iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2022

Jalebi Identitet brenda

autor/ica Raageshwari Kandaswamy

Klijent: MIT Institute of Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Jalebi Identitet brenda

Jalebi je identitet brenda za suvremeni brend sladoleda. Okusi sladoleda temelje se na tradicionalnim indijskim slasticama. Vizualni stil referira se na street prodavače koji prodaju slatkiše i slane zalogaje umotane u novine. Logotip je oblikovan prema slovu J i spirali jalebija. Tipografija, boja i kontrast daju identitetu prepoznatljiv, a opet moderan karakter. Identitet je primijenjen na čaše, jelovnike, vrećice i maske radi dosljednog izgleda. Jelovnik je izgrađen u slojevima, a prednji sloj čini prozirni list koji izražava miješanje kultura.

Priznanje

O nagradi Željezna nagrada A' Design Award

Jalebi Identitet brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Jalebi Identitet brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Jalebi Identitet brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimenzije i pakiranje: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Oznake: Brand Identity, Logo, Identity Design, Ice cream
Proizvodna tehnologija: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Dizajnerski izazov: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Istraživanje: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiracija: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Trajanje projekta: The project started in September 15 as a part of college project and finished in October 3rd.
Tijek rada: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.