Dizajn Ghepard Communication Logo Logo čiji je autor Morosan Ioana iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2021

Ghepard Communication Logo Logo

autor/ica Morosan Ioana

Klijent: Ghepard Communication

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ghepard Communication Logo Logo

Logo Ghepard Communication vizualni je identitet izrađen za marketinšku i komunikacijsku agenciju. Simbol prikazuje dinamičnu siluetu geparda, nacrtanu s dvije linije jednake debljine u minimalističkom i modernom stilu. Dugi rep geparda igra značajnu ulogu u dizajnu. Silueta koristi mat zlatnu nijansu u kombinaciji s nijansom sive boje, što znaku daje glatak izgled. Logotip je smješten ispod simbola, a oba elementa zajedno čine pravokutni oblik. Logo se može primijeniti na bijeloj, crnoj ili obojenoj podlozi.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ghepard Communication Logo Logo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ghepard Communication Logo Logo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ghepard Communication Logo Logo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimenzije i pakiranje: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Oznake: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Proizvodna tehnologija: Corel Draw and Adobe Creative Suite.
Dizajnerski izazov: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Istraživanje: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiracija: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Trajanje projekta: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Tijek rada: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Članovi tima: Ioana Morosan
Zasluge za fotografije: Product images and animation: Ioana Morosan