Three Emotions Identitet marke – dizajner Tsuyoshi Omori

Dizajn Three Emotions Identitet marke čiji je autor Tsuyoshi Omori iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2021

Three Emotions Identitet marke

autor/ica Tsuyoshi Omori

Klijent: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Three Emotions Identitet marke

Tri emocije je identitet marke stvoren za neprofitnu organizaciju u Japanu. Organizacija radi na tome da sanatoriji za Hansenovu bolest budu uvršteni na UNESCO-ov popis svjetske baštine. Logotip kombinira tri piktograma koji izražavaju agoniju, tugu i nadu. Usta svakog piktograma oblikovana su u obliku mosta, koji se ujedno može čitati i kao slovo H. Most se odnosi na stvarni most izgrađen na otoku na kojem se nalaze dva sanatorija. Plakati dimenzija 594 x 841 milimetara izloženi su u vrtićima, dječjim vrtićima i bolnicama.

Priznanje

O nagradi Željezna nagrada A' Design Award

Three Emotions Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Three Emotions Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Three Emotions Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimenzije i pakiranje: Poster: Width 594mm x Height 841mm
Oznake: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Proizvodna tehnologija: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Dizajnerski izazov: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Istraživanje: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiracija: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Trajanje projekta: This logo was released in May 2019, updated in April 2020.
Tijek rada: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patenti: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Članovi tima: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Zasluge za fotografije: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.