Little Magic Identitet brenda dječje odjeće – dizajner Hsuan-Yun Huang

Dizajn Little Magic Identitet brenda dječje odjeće čiji je autor Hsuan-Yun Huang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

Little Magic Identitet brenda dječje odjeće

autor/ica Hsuan-Yun Huang

Klijent: Little Magic

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Little Magic Identitet brenda dječje odjeće

Little Magic je identitet brenda kreiran za liniju dječje odjeće. Identitet koristi ikonični simbol magije, zeku u šeširu, koji je jednostavan i razigran. Ilustracije životinja osmišljene su kako bi potaknule djecu i roditelje da poštuju sva bića na Zemlji. Odjeća je izrađena od 100 posto organskog pamuka certificiranog prema GOTS standardu, tiskana netoksičnim tintama i bez štetnih kemikalija. Etikete brenda i etikete za njegu prišivene su s vanjske strane kako bi se izbjeglo trljanje osjetljive kože. Ambalaža je izrađena od recikliranog kartona i plastike koja se može reciklirati.

Priznanje

O nagradi Brončana nagrada A' Design Award

Little Magic Identitet brenda dječje odjeće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Little Magic Identitet brenda dječje odjeće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Little Magic Identitet brenda dječje odjeće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimenzije i pakiranje: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Oznake: Branding, Packaging, Illustration, Children Clothing.
Proizvodna tehnologija: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Dizajnerski izazov: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Istraživanje: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiracija: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Trajanje projekta: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Tijek rada: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Članovi tima: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Zasluge za fotografije: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020