X-Hale Dizajn kampanje – dizajner Yiwen Tu

Dizajn X-Hale Dizajn kampanje čiji je autor Yiwen Tu iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

X-Hale Dizajn kampanje

autor/ica Yiwen Tu

Klijent: The International Society for Performing and Visual Arts

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Provjerite status nagrade za #109267

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Boje

Dizajn

O dizajnu X-Hale Dizajn kampanje

X-Hale je dizajn kampanje izrađen za virtualnu umjetničku izložbu. Kampanja uključuje logotip, plakate, baner, najavu i grafičke elemente za izravno emitiranje. Glavni vizualni element je 2.5D tipografska struktura. Prelivajuće boje koriste se kako bi se dočarala lakoća, tok i tajanstvenost. Mnogi elementi, poput kvadratnih plakata i kartica s citatima, animirani su mirnim pokretom disanja. Materijali su pripremljeni za web-stranicu i društvene mreže u nekoliko formata. Kampanja podržava online razgovore između umjetnika i publike tijekom pandemije.

Priznanje

O nagradi Brončana nagrada A' Design Award

X-Hale Dizajn kampanje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da X-Hale Dizajn kampanje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. X-Hale Dizajn kampanje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimenzije i pakiranje: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Oznake: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Proizvodna tehnologija: 2.5D typography, Iridescent, photoshop, c4d
Dizajnerski izazov: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Istraživanje: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiracija: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Trajanje projekta: This is an ongoing project starting in July 2020 in New York and Beijing
Tijek rada: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Članovi tima: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Zasluge za fotografije: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu