LiNing 8th Gen Vodeća trgovina – dizajner Yingtao Xu

Dizajn LiNing 8th Gen Vodeća trgovina čiji je autor Yingtao Xu iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2021

LiNing 8th Gen Vodeća trgovina

autor/ica Yingtao Xu

Klijent: Li Ning (China) Sports Goods Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu LiNing 8th Gen Vodeća trgovina

LiNing 8. generacija vodeća je trgovina sportske marke koja se prostire na 2049 četvornih metara. Dizajn je inspiriran atletskim stazama i košarkaškim igralištima. Na ulazu se izlažu proizvodi za trčanje pod trakama svjetla koja mijenjaju boju i sjaje u ritmu. LED zaslon u središtu podsjeća na zaslone iznad košarkaških igrališta i uokviruje izložbu košarkaške opreme. Unutarnje su površine izrađene od jednostavnog cementa, dok su police od metala i nehrđajućeg čelika s završnom obradom u teksturi karbonskih vlakana. Police se mogu rastaviti i reciklirati radi smanjenja otpada. Roba je grupirana u jasno definirane tematske cjeline.

Priznanje

O nagradi Srebrna nagrada A' Design Award

LiNing 8th Gen Vodeća trgovina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da LiNing 8th Gen Vodeća trgovina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. LiNing 8th Gen Vodeća trgovina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimenzije i pakiranje: The store's area is 2049 sqm.
Oznake: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Proizvodna tehnologija: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Dizajnerski izazov: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Istraživanje: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiracija: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Trajanje projekta: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Tijek rada: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Članovi tima: Designer: Xu Yingtao
Designer: Yu Danfeng
Zasluge za fotografije: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.