Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora – dizajner Yong Wong

Dizajn Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora čiji je autor Yong Wong iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

ZlatoInterijer· 2021

Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora

autor/ica Yong Wong

Klijent: Beijing Tongrentang Health

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora

Tongrentang Zhima Health je doživljajna trgovina smještena u Pekingu. Trgovina se prostire na 5000 četvornih metara na tri etaže. Na jednom mjestu nude se dodaci prehrani, hranjive namirnice i proizvodi za zdravstvenu njegu koji uključuju zdravstvenu tehnologiju. U interijeru su primijenjene velike površine kontrastnih materijala, poput masivnog drva i mjedi. Od prizemlja prema gore predstavljene su četiri teme: savjetovanje, prehrana, oporavak i liječenje. Trgovina također služi kao ugodan društveni prostor za kupce.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tongrentang Zhima Health Dizajn interijera maloprodajnog prostora stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimenzije i pakiranje: 5000 square meters, 3 floors
Oznake: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Proizvodna tehnologija: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dizajnerski izazov: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Istraživanje: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiracija: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Trajanje projekta: This project started in May 2019 and finished in December 2019 in Beijing.
Tijek rada: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Članovi tima: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Zasluge za fotografije: Beijing Wuxiang Space Architecture Design