Dizajn Breath Serija plakata čiji je autor Na An iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2020

Breath Serija plakata

autor/ica Na An

Klijent: Luxun Academy Of Fine Arts

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Breath Serija plakata

Dah je serija plakata nastala s ciljem podizanja svijesti javnosti o zdravlju tijekom pandemije COVID-19. Plakati koriste pozitivne i negativne oblike, kombinirajući profil lica s rubom maske. Zajedničke konture sugeriraju simbiotski odnos između disanja i zaštite. Dodatni elementi poput neba, grada, srca i otkucaja srca proširuju temu na zajedništvo i jedinstvo. Grafike su ručno crtane i pripremljene pomoću softvera za obradu slika. Svaki plakat mjeri 700 sa 1000 milimetara.

Priznanje

O nagradi Brončana nagrada A' Design Award

Breath Serija plakata je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Breath Serija plakata bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Breath Serija plakata sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimenzije i pakiranje: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Oznake: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Proizvodna tehnologija: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Dizajnerski izazov: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Istraživanje: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiracija: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Trajanje projekta: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Tijek rada: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.