Interdependence Dizajn plakata – dizajner Haitao Song

Dizajn Interdependence Dizajn plakata čiji je autor Haitao Song iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Društveni Dizajn.

ŽeljezoDruštveni· 2020

Interdependence Dizajn plakata

autor/ica Haitao Song

Klijent: SongHaitao

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Društveni

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Dizajn

O dizajnu Interdependence Dizajn plakata

Međuovisnost je plakat javne službe stvoren s ciljem podizanja svijesti o zaštiti divljih životinja. Plakat prikazuje tanjur za večeru. Na lijevoj strani leže mrtve divlje životinje, šišmiš i ljuskavac. Na desnoj strani leži zaraženo ljudsko plućno krilo s oblikom koronavirusa unutar njega. Krv životinja širi se i oblikuje oblik pluća, a krvne žile pluća nacrtane su poput grana stabla. Slika povezuje konzumiranje divljih životinja sa zarazom i poručuje da zaštita divljih životinja štiti i ljude. Plakat je dimenzija 70 x 50 centimetara i izložen je na otvorenom te online.

Priznanje

O nagradi Željezna nagrada A' Design Award

Interdependence Dizajn plakata je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Interdependence Dizajn plakata bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Interdependence Dizajn plakata se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimenzije i pakiranje: 70cm X 50cm ,outdoor posting and network communication
Oznake: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Proizvodna tehnologija: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Dizajnerski izazov: I hope the final design is creative as well as intuitive and enlightening.
Istraživanje: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiracija: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Trajanje projekta: The project started in Guangzhou in January 2020 and finished in February 2020 .
Tijek rada: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patenti: Copyrights belong to Song HaiTao, 2020.
Zasluge za fotografije: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020