Caster Daljinski Upravljač – dizajner Mariana Couto and Tiago Correia

Dizajn Caster Daljinski Upravljač čiji je autor Mariana Couto and Tiago Correia iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Potrošačka Elektronika.

ŽeljezoPotrošačka Elektronika· 2020

Caster Daljinski Upravljač

autor/ica Mariana Couto and Tiago Correia

Klijent: Telefonica

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Potrošačka Elektronika

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Dizajn

O dizajnu Caster Daljinski Upravljač

Daljinski upravljač Caster dizajniran je za upotrebu s Telefonicinim Movistar i TV servisom. Važni upravljački elementi su središnje uređeno područje za navigaciju i pažljivo postavljeni simbol za integriranu funkciju glasovnih naredbi koja omogućuje korisniku interakciju s Aura virtualnim asistentom. Na stražnjoj strani daljinskog upravljača, mekani premaz pruža dodatnu udobnost i odgovarajuće držanje, što omogućuje posebno sigurno rukovanje. Zbog ugrađenog svjetlosnog senzora, najčešće korištene tipke na daljinskom upravljaču svijetle kad se uređajem rukuje u slabo osvijetljenoj sobi.

Priznanje

O nagradi Željezna nagrada A' Design Award

Caster Daljinski Upravljač je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Caster Daljinski Upravljač bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Caster Daljinski Upravljač se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimenzije i pakiranje: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Oznake: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Proizvodna tehnologija: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Dizajnerski izazov: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Istraživanje: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiracija: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Trajanje projekta: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Tijek rada: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patenti: Copyrights belong to Tech4home Ltd 2019
Članovi tima: Mariana Couto
Tiago Correia
Zasluge za fotografije: All images created by João Santos (Chief Design Officer at Tech4home)