Ai Academy Identitet marke – dizajner Emanuele Grittini

Dizajn Ai Academy Identitet marke čiji je autor Emanuele Grittini iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2020

Ai Academy Identitet marke

autor/ica Emanuele Grittini

Klijent: Ai Academy

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ai Academy Identitet marke

Ai Academy je identitet marke izrađen za tvrtku koja se bavi umjetnom inteligencijom. Logotip se temelji na fontovima fiksne širine, koji se često koriste u programerskim okruženjima. Pozadine prevode multidisciplinarnu prirodu umjetne inteligencije u apstraktne slike, bez izravnog upućivanja na tehnologiju. Nastale su primjenom eksperimentalnih tehnika mješanja boja na bazi vode, a zatim su fotografirane i obrađene u postprodukciji. Kontrast između logotipa i pozadina osigurava da logotip ostane jasno vidljiv. Izražajne boje doprinose lakšem prepoznavanju na materijalima za događaje i društvene mreže.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ai Academy Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ai Academy Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ai Academy Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimenzije i pakiranje: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Oznake: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Proizvodna tehnologija: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Dizajnerski izazov: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Istraživanje: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiracija: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Trajanje projekta: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Tijek rada: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.