Perception Kafić – dizajner Haejun Jung - Feelament

Dizajn Perception Kafić čiji je autor Haejun Jung - Feelament iznimno je cijenjeni dobitnik prestižne nagrade 2020 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

PlatinaInterijer· 2020

Perception Kafić

autor/ica Haejun Jung - Feelament

Klijent: Perception

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Perception Kafić

Ovaj mali topli drveni kafić smješten na uglu raskrižja u mirnom kvartu. Centralizirana zona otvorene pripreme posjetiteljima svugdje gdje sjede sjedala ili stolovi u kafiću pruža čisto i bogato iskustvo nastupa barista. Stropni objekt nazvan "Drvo za sjenčanje" započinje sa stražnje strane zone pripreme i pokriva zonu kupaca kako bi stvorio cjelokupnu atmosferu ovog kafića. Daje neobičan prostorni učinak posjetiteljima, a ujedno postaje medij za ljude koji žele biti izgubljeni u mislima s okusima kave.

Priznanje

O nagradi Platinska nagrada A' Design Award

Perception Kafić je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Perception Kafić pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Perception Kafić je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimenzije i pakiranje: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Oznake: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Proizvodna tehnologija: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Dizajnerski izazov: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Istraživanje: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiracija: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Trajanje projekta: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Tijek rada: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patenti: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.