Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive los ntawm Antonia Skaraki

Qhov qauv tsim Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive los ntawm Antonia Skaraki yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive

los ntawm Antonia Skaraki

Tus Neeg Siv: Manoli Canoli

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

45,751

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #94658

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive

Apollee, Roj Txiv Ntoo Olive Zoo Tshaj Plaws. Ib yam khoom uas txais tos txhua tus neeg siv khoom mus rau txoj kev taug kev mus rau qhov kev xav zoo kawg nkaus. Tau tswv yim los ntawm cov tawv ntoo txiv ntoo olive thiab lub hwj chim ntawm cov teb txiv ntoo olive Greek, qhov kev tsim no qhia txog kev sib txuas ntawm Niam Xwm thiab nws cov me nyuam, thaum cov khoom siv zoo heev muab qhov kev kov tshwj xeeb thiab txawv. Qhov ntawd yog li cas kev zoo nkauj thiab kev nco ntev tau tsim los rau qhov kev paub txog kev ua noj ua haus thiab kev lag luam tshwj xeeb!

Qhov Lees Paub

Txog A' Design Award Kub

Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Apollee Lub Thawv Ntim Roj Txiv Ntoo Olive ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Qhov Loj & Ntim: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Cov Ntsiab Lus: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Thev Naus Laus Zis Tsim Khoom: Glass & Paper. Environmentally friendly.
Kev Sib Tw Tsim Qauv: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Kev Tshawb Fawb: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Kev Txhawb Siab: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Lub Sij Hawm Ua Hauj Lwm: The project began and finished in 2019 in Athens, Greece.
Txheej Txheem Ua Hauj Lwm: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Cov Tswv Cuab Pab: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Kev Qhuas Duab: A.S. Advertising, 2019