Ningxiahong Reign Title Cawv Cawv los ntawm Sunkiss Design Team

Qhov qauv tsim Ningxiahong Reign Title Cawv Cawv los ntawm Sunkiss Design Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Ningxiahong Reign Title Cawv Cawv

los ntawm Sunkiss Design Team

Tus Neeg Siv: The Ningxiahong Wolfberry Liquor

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

23,064

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89801

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ningxiahong Reign Title Cawv Cawv

Kev sib xyaw ntawm "khoom + huigraphy + reign npe" tsim kom muaj kev pom tseeb pom tseeb. Lub luag hauj lwm cov npe yog ib lo lus auspicious nws tus kheej uas muab txoj kev xav zoo. Thaum nws tau thov rau cov khoom lag luam nyob rau hauv daim ntawv ntawm calligraphy, cov khoom lag luam muaj kev luam tawm ntawm haiv neeg Suav kev coj noj coj ua thiab kev coj noj coj ua, thiab cov koob hmoov zoo ntawm cov khoom rau cov neeg siv khoom xa tuaj, kom cov neeg siv khoom muaj ntau yam los tham txog thaum haus cawv Cov.

Qhov Lees Paub

Txog A' Design Award Tooj

Ningxiahong Reign Title Cawv Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ningxiahong Reign Title Cawv Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ningxiahong Reign Title Cawv Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Qhov Loj & Ntim: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Cov Ntsiab Lus: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Thev Naus Laus Zis Tsim Khoom: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Kev Sib Tw Tsim Qauv: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Kev Tshawb Fawb: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Kev Txhawb Siab: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Lub Sij Hawm Ua Hauj Lwm: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Txheej Txheem Ua Hauj Lwm: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Cov Tswv Cuab Pab: Design Leader: Zhou Hong; Design Director: Wu Changzhi