Lidu Sorghum Baijiu Kev Ntim Cawv los ntawm Wen Liu and Bo Zheng

Qhov qauv tsim Lidu Sorghum Baijiu Kev Ntim Cawv los ntawm Wen Liu and Bo Zheng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2020

Lidu Sorghum Baijiu Kev Ntim Cawv

los ntawm Wen Liu and Bo Zheng

Tus Neeg Siv: Shenzhen Oracle Creative Design Co., Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

18,031

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89771

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lidu Sorghum Baijiu Kev Ntim Cawv

Lidu Sorghum Baijiu yog ib qho kev tsim ntim rau cov cawv sorghum Suav teb. Lub raj yog ua los ntawm iav crystal uas muab pleev xiav ntsuab, thiab daim ntawv npe ntawm lub raj thiab caj dab siv ntawv tshwj xeeb qub. Lub kaus muab hlau thiab yas los ua ke, tab sis lub thawv sab nraud yog ua los ntawm ntawv tshwj xeeb dub uas muaj tus qauv kub thiab dub. Qhov kev ntim ntawd luaj li 70 mm ntev, 70 mm dav thiab 260 mm siab. Lub qauv yog raws li thawj lub raj qauv thiab raug tsim raws li tus qauv niaj hnub yooj yim. Cov khoom siv tau txo kom yooj yim tsawg dua, txo qhov pov tseg thiab haum rau cov neeg siv khoom uas hluas dua.

Qhov Lees Paub

Txog A' Design Award Hlau

Lidu Sorghum Baijiu Kev Ntim Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Lidu Sorghum Baijiu Kev Ntim Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Lidu Sorghum Baijiu Kev Ntim Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Qhov Loj & Ntim: The packaging size is 70mm in length, 70mm in width and 260mm.
Cov Ntsiab Lus: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Thev Naus Laus Zis Tsim Khoom: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Kev Sib Tw Tsim Qauv: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Kev Tshawb Fawb: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Kev Txhawb Siab: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Lub Sij Hawm Ua Hauj Lwm: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Txheej Txheem Ua Hauj Lwm: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Kev Qhuas Duab: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018