Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus los ntawm Wen Liu and Xianwen Wu

Qhov qauv tsim Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus los ntawm Wen Liu and Xianwen Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus

los ntawm Wen Liu and Xianwen Wu

Tus Neeg Siv: Hainan Yedao Liquor Developemt Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

30,069

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #88698

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus

Yedao Lugui Baijiu yog ib qho kev tsim ntim rau ib lub npe cawv los ntawm Hainan Province nyob rau sab qab teb ntawm Tuam Tshoj. Yim qhov chaw saib zoo nkauj uas paub zoo ntawm Hainan raug muab tso ua duab rau sab pem hauv ntej ntawm lub raj iav. Daim npav ntawm caj dab raug muab cais tawm los ntawm cov xim sib txawv. Lub thawv sab nraud yog muab acrylic thiab ntawv los ua, yog li lub raj muaj duab nyob rau hauv tuaj yeem pom tseeb tseeb. Muab kub txhuam thiab luam paj ntaub siv rau lub thawv, thiab lub raj tau ua tiav nrog kev ua paj ci. Cov xim xiav yooj yim qhia txog kev lig kev cai thiab kev ncig xyuas hauv cheeb tsam ntawm Hainan.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yedao Lugui Baijiu Kev Ua Haujlwm Tseem Ceeb: Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Qhov Loj & Ntim: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Cov Ntsiab Lus: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Thev Naus Laus Zis Tsim Khoom: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Kev Sib Tw Tsim Qauv: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Kev Tshawb Fawb: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Kev Txhawb Siab: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2018 and finished in May 2019 in Shenzhen.
Txheej Txheem Ua Hauj Lwm: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Kev Qhuas Duab: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.