Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob los ntawm Xiaoran Zhu - C.L.A.P. US

Qhov qauv tsim Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob los ntawm Xiaoran Zhu - C.L.A.P. US yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2026

Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob

los ntawm Xiaoran Zhu - C.L.A.P. US

Tus Neeg Siv: ROCA Beijing Gallery

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

6,871

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #183057

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob

Cov Ntawv Phau Ntawv: Tus kws kos duab xav tshawb nrhiav txog kev cais tawm ntawm tib neeg hauv kev siv khoom, xav txog kev nrhiav ntau dhau ntawm cov khoom muaj nqis, kev kho zoo nkauj kev kho mob thiab cov ris tsho hloov sai hauv lub zej zog niaj hnub no. Lub hnab cua tsis muaj cua raug xaiv los ua qhov tshuab vim nws muaj ob yam tseem ceeb yog kev kaw tsis pub cua nkag thiab kev txav mus los, uas haum tag nrho rau kev xav txog cov yam ntxwv kaw thiab ntws ntawm kev ntshaw siv khoom, cia siab tias yuav tshwm sim kev xav thoob ntiaj teb txog lub ntsiab tseeb ntawm kev siv khoom thiab kev nrhiav tus kheej tseeb.

Qhov Lees Paub

Txog A' Design Award Tooj

Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Close Flow Dej Num Tseem Ceeb: Kev Nthuav Qhia Kos Duab Tob Tob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.
Qhov Loj & Ntim: Space Scale：800 ㎡ two-floor indoor space
The exhibition is a site-specific immersive installation art project, and the air bag installation can be flexibly adjusted according to the venue space, and the on-site inflation and pressure maintenance technology is used to ensure the stable shape of the air bags during the exhibition period, with the whole installation system maintaining good airtightness for the exhibition cycle.
Cov Ntsiab Lus: Consumerism, Immersive Art, Installation Art, Site Specific, Cross Regional, Interactive Exhibition, Visual Art, Art Reflection
Thev Naus Laus Zis Tsim Khoom: The core installation adopts industrial vacuum air bags as the main material, matched with commercial price tags of various specifications for artistic transformation. The creation technology includes on-site inflation construction in multiple U.S. and China cities to endow the works with regional spatial attributes, The exhibition adopts immersive pop-up and building an interactive space through the dense arrangement of thousands of air bag installations. The visual expression technology relies on the contrast between the inflated volume of the air bags and the tiny price tags, and the spatial layering of the installation to form a strong visual impact, combined with on-site audience interaction guidance to realize the transformation from visual appreciation to thinking resonance.
Kev Sib Tw Tsim Qauv: At the end of 2024, a new sanitary ware product from Roca Beijing Gallery is set to be launched. Entrusted by the client, we (C.L.A.P. US) intended to co-host an interactive art exhibition with artists to promote the new product through this event. Yet the client was keen to avoid the event devolving into a mere product launch due to over-commercialization, instead hoping to achieve organic brand communication in a subtle, unobtrusive manner within this immersive interactive art experience. We submitted multiple versions of the proposal, all of which the client considered to carry overly prominent commercial undertones. In light of this, we conducted an extensive array of research and field visits; ultimately, Audrey (Xiaoran Zhu) crafted a strategic artistic curation, forging a remarkable site-specific synergy between the air bag installation series by conceptual artist Julie Hu and the new product.
Kev Tshawb Fawb: In the wave of modern consumer society, the logic of commodification and marketization has deeply permeated the fabric of life, reshaping people's lifestyles, value perceptions, and social connections. Consumers' identities are defined by the labels of the goods they possess, while their inner desires continue to expand amidst the endless allure of commodity symbols. The true self is gradually obscured by a fog, becoming a pressing question to explore.

As Jean Baudrillard profoundly analyzed in his classic work *The Consumer Society*, contemporary consumption has long transcended the functional satisfaction of material needs, evolving into an act of constructing social relationships and imbuing personal meaning through commodity symbols. Consumption itself has become a meticulously choreographed "symbolic performance," rather than a simple process of acquiring material goods.
Kev Txhawb Siab: Inspired by the profound changes of modern consumer society where commercialization and marketization reshape lifestyles, values and social connections, with individuals’ identities defined by commodity labels and desires endlessly inflated by symbolic goods.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2024 in New York, Boston and Chicago of the United States for the creation of the core installation, and the on-site exhibition was held in Beijing and Shanghai of China in the same year. The pop-up exhibition in each city lasted for 7 days, with the whole project from creation to the end of all exhibitions completed in 6 months in 2025.
Txheej Txheem Ua Hauj Lwm: In modern consumer society, commercialization and marketization reshape people’s lives, identities defined by commodity labels and desires inflated by symbols, as Jean Baudrillard noted that consumption has become a symbolic performance beyond material needs. Visual artist Julie (Xiwen Hu) created her core installation Vacuum Air Bags in U.S. cities, transported them to China, and held a SOLO Exhibition themed CLOSE FLOW.

The work, thousands of inflated air bags with price tags, deconstructs consumerism, price tags symbolize commodity value. The pop-up immersive exhibition became interactive, attracting many check-ins. The uncertainty of whether the air is from the U.S. echoes commodity value’s ambiguity, guiding audiences to reflect on consumption, desires and the true self, embodying contemporary art’s value in responding to social issues.
Cov Tswv Cuab Pab: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director:Jasmine Zhou
Chief Curator:Audrey (Xiaoran Zhu)
Curator:Nicky Meng
Art Director of C.L.A.P. US:Arlene Sun
Video:GQ Chen
Photography:Ning Sun
Visual Design:Unakoko (Jingting Wang)
Digital Visual Design:SLO.syx
Executive Producer:Dylan Deng
Music:Norton Chamberlain
Kev Qhuas Duab: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director: Jasmine Zhou
Chief Curator: Audrey (Xiaoran Zhu)
Curator: Nicky Meng
Art Director: Arlene Sun
Video: GQ Chen
Photography: Ning Sun
Visual Design: Unakoko (Jingting Wang)
Digital Visual Design: SLO.syx
Executive Producer: Dylan Deng
Music: Norton Chamberlain