Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom los ntawm Zhou Jingkuan

Qhov qauv tsim Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom los ntawm Zhou Jingkuan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2026

Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom

los ntawm Zhou Jingkuan

Tus Neeg Siv: Dong'e E Jiao

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

17,093

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181701

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom

Tao Hua Ji yog ib qho kev tsim lub thawv khoom plig ntim khoom rau ib yam khoom noj txom ncauj uas pab txhawb kom daim tawv nqaij zoo nkauj thiab yog npaj rau cov poj niam. Ib lub paj txiv duaj xim liab qab uas tawg paj peb sab (3D) yog qhov pom tseem ceeb tshaj plaws, uas qhia txog lub npe ntawm lub brand thiab cov cim pom ntawm lub brand. Kev luam kub (gilding) thiab kev luam nrov toj (relief printing) ua rau cov nplooj paj muaj ib txheej txheej uas tseem pom tau deb thaum nyob rau saum cov txee muag khoom uas muaj khoom coob. Muaj ib tug kav tuav ua rau nqa tau yooj yim, yog li lub thawv no phim rau kev muab khoom plig. Sab hauv, muaj ib txheej PET pom tshab uas luam nrog cov paj ntaub thiab cov yam ntxwv tseem ceeb ntawm yam khoom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tao Hua Ji Lub Thawv Khoom Plig Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Qhov Loj & Ntim: 430*100*255mm
Cov Ntsiab Lus: TAO HUA JI
Thev Naus Laus Zis Tsim Khoom: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Kev Sib Tw Tsim Qauv: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Kev Tshawb Fawb: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Kev Txhawb Siab: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Lub Sij Hawm Ua Hauj Lwm: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Txheej Txheem Ua Hauj Lwm: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Cov Patent: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Cov Tswv Cuab Pab: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Kev Qhuas Duab: Zhou Jingkuan（Creator）