Zhang Gong Lao Jiu Kev Ntim Cawv los ntawm Wen Liu

Qhov qauv tsim Zhang Gong Lao Jiu Kev Ntim Cawv los ntawm Wen Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2026

Zhang Gong Lao Jiu Kev Ntim Cawv

los ntawm Wen Liu

Tus Neeg Siv: Shenzhen Oracle Creative Design Co.,Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

23,866

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #173416

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhang Gong Lao Jiu Kev Ntim Cawv

Zhang Gong Lao Jiu yog ib qho kev tsim ntim khoom rau cov cawv baijiu Suav uas muab khaws cia ntev. Lub raj mis yog muab ua los ntawm av nplaum terracotta uas nyias tsis du thiab muaj cov duab tshwm hauv nplaim, thiab tus qauv zoo li cov duab hloov mus tsis npaj tseg ntawm cov laujkaub av uas puab saum lub log kiv. Daim nplaim uas tsis du muab lub raj mis ib qho zoo heev rau kev kov. Lub hau yog ua los ntawm yas uas muaj tus qauv zoo li kab ntoo thiab ua raws li cov qauv kaw tseg nruj. Lub thawv sab nraud muab cov ntoo cork ntuj tsim los thiab hlau ua ke, ntxiv kev tiv thaiv kub thiab txeeb kev ntaus kom thauj mus los tau nyab xeeb. Qhov kev tsim no yog tsom rau kev kov.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zhang Gong Lao Jiu Kev Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zhang Gong Lao Jiu Kev Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zhang Gong Lao Jiu Kev Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Qhov Loj & Ntim: 120mm*120mm*280mm
Cov Ntsiab Lus: Natural, Rustic, Time-Tempered, Eco-Conscious
Thev Naus Laus Zis Tsim Khoom: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Kev Sib Tw Tsim Qauv: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Kev Tshawb Fawb: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Kev Txhawb Siab: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Lub Sij Hawm Ua Hauj Lwm: November 2024, Shenzhen, China
Txheej Txheem Ua Hauj Lwm: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Cov Tswv Cuab Pab: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li