Qingyuan Lianshan Hei Shan Rice Product Packaging los ntawm Yu Ziji

Qhov qauv tsim Qingyuan Lianshan Hei Shan Rice Product Packaging los ntawm Yu Ziji yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Qingyuan Lianshan Hei Shan Rice Product Packaging

los ntawm Yu Ziji

Tus Neeg Siv: 善水建

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

15,614

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172813

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Qhov Tsim

Txog Qingyuan Lianshan Hei Shan Rice Product Packaging

This project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Qingyuan Lianshan Hei Shan Rice Product Packaging yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Qingyuan Lianshan Hei Shan Rice Product Packaging xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Qingyuan Lianshan Hei Shan Rice Product Packaging yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project put forward the design concept of “rice box as a ruler to measure the poetry of landscape”, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit.
Qhov Loj & Ntim: Outer packaging: By extracting the natural scenery of the product's place of origin and integrating it into the rice grains, it implies that the beauty of the local scenery and the essence of the sun and the moon can be captured in the mouth. It evokes the image of landscape and nature, and clearly conveys the concept of originality and simplicity of the product.
Inner packaging: We extracted the five elements of “Fortune, Luck, Longevity, Happiness and Wealth” from the folklore, which represent the people's imaginations of happiness, promotion, longevity, joy and wealth, and express the people's aspirations for a fulfilling life in a simple and straightforward artistic language. Virtual and real, empty and real, traditional and modern, through a grain of rice, here and the ancient blessing totem, skillfully combined.
Cov Ntsiab Lus: Environmental Protection, Oriental, Kraft Paper, Sustainable
Thev Naus Laus Zis Tsim Khoom: This project revitalizes traditional Chinese cultural symbols ("Fu, Lu, Shou, Xi, Cai" representing blessings, prosperity, longevity, happiness, and wealth) through contemporary visual language, reinvigorating neglected cultural heritage. Guided by the principle that "design excellence lies in functionality", we ingeniously incorporated a graduated measuring scale into the inner packaging, transforming the container into a practical measuring cup. This innovative adaptation enables users to experience sustainable practices through repeated utilitarian engagement. Constructed entirely from recyclable kraft paper, the packaging system strictly adheres to eco-conscious sustainability standards, achieving both aesthetic refinement and environmental responsibility within circular economy frameworks.
Kev Sib Tw Tsim Qauv: The whole packaging project used the cheapest kraft paper sheets, the cost of the whole package is controlled at 5 yuan RMB, the sales price of the product is 138 yuan RMB, which improves the profit margin for the customer.
Kev Tshawb Fawb: With the idea that the beauty of design lies in its use, we have cleverly added a measuring scale to the inner packaging of “Black Mountain Rice”, making the packaging a practical measuring cup, so that users can truly feel the concept of sustainability in the process of reuse. The packaging becomes a practical measuring cup, making the user feel the concept of sustainability in the process of reuse.
After the launch of the product, sales increased by 150%, and the product received two gold awards from the German iF design award and the British Pentawards, which gave it better recognition both commercially and in terms of its impact.
Kev Txhawb Siab: Inspired by the unique landscape of Qingyuan, the origin of fine rice, the terraced rice fields of Black Mountain in Lianshan, as well as the animal totems full of blessing meanings. People have been farming for generations and have reached a harmonious and symbiotic relationship with the land, which has led to prosperity. This is the meaning of sustainability inherent in the Black Mountain rice, reflecting the concept of “a grain of rice in the mountains, a grain of rice in the mountains”.
Lub Sij Hawm Ua Hauj Lwm: This project timeframe starts in November 2022 and will be completed with May 2023 and available for sale in China.
Txheej Txheem Ua Hauj Lwm: This project cleverly added a measuring scale to the inner package of “Black Mountain Rice”, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.
Cov Tswv Cuab Pab: Yu ziji
Kev Qhuas Duab: D：Yu ziji