Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj los ntawm Mengniu Gaoke Fresh Dairy Products

Qhov qauv tsim Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj los ntawm Mengniu Gaoke Fresh Dairy Products yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj

los ntawm Mengniu Gaoke Fresh Dairy Products

Tus Neeg Siv: Mengniu Gaoke Fresh Dairy Products

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,322

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #171317

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj

Cny Design For The Year Of The Snake yog ib daim ntawv nplaum ntim kua mis nyuj uas tsim tawm tsawg tsawg rau Xyoo Nab ntawm Suav. Daim ntawv nplaum no yog tsim los ntawm cov ntaub BOPP pom tshab ob txheej. Txheej saum toj qhia ib tug qauv nab ua duab geometric uas piv txwv txog kev hmoov zoo. Ib lub ces kaum peb ceg liab uas muaj npoo siab tuaj pab kom laws tau txheej saum toj rov qab, qhia tawm cov lus foom koob hmoov zais cia hais txog kev hlub, kev nplua nuj, kev ua haujlwm thiab kev xeem ntawv. Qhov kev laws no ua rau kev haus kua mis nyuj tshiab dhau los ua ib qho kev cai me me. Kev nias kub (hot stamping) rau tej qhov chaw tshwj xeeb ntxiv qhov pom kev tob rau qhov kev tsim no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cny Design For The Year Of The Snake Lub Ntim Kua Mis Nyuj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Qhov Loj & Ntim: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Cov Ntsiab Lus: Year of the snake, Zodiac, Milk, Packaging,Good luck
Thev Naus Laus Zis Tsim Khoom: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Kev Sib Tw Tsim Qauv: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Kev Tshawb Fawb: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Kev Txhawb Siab: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Lub Sij Hawm Ua Hauj Lwm: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Txheej Txheem Ua Hauj Lwm: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Cov Tswv Cuab Pab: Design Director: Li Huang
Designer:Shen Jia Ting
Kev Qhuas Duab: Mengniu Gaoke Fresh Dairy Products