Moutai Dream Red Kev Ntim Cawv Txiv Hmab los ntawm Heng Luo and Yi Huang

Qhov qauv tsim Moutai Dream Red Kev Ntim Cawv Txiv Hmab los ntawm Heng Luo and Yi Huang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Platinum hauv Pawg Sib Tw Tsim Ntim Khoom.

PlatinumNtim Khoom· 2025

Moutai Dream Red Kev Ntim Cawv Txiv Hmab

los ntawm Heng Luo and Yi Huang

Tus Neeg Siv: Moutai Industrial Design Center

Tus Yeej A' Design Award Platinum hauv Pawg Ntim Khoom

958,530

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170889

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Moutai Dream Red Kev Ntim Cawv Txiv Hmab

Moutai Dream Red yog ib qho kev tsim ntim khoom uas tsim rau ib yam khoom cawv Suav. Lub thawv ntim muaj qhov ntev 137 los ntawm 137 los ntawm 360 millimeters thiab siv xim liab cinnabar uas tau txais kev tshoov siab los ntawm cov khoom lacquerware ntawm Han dynasty, ua ke nrog xim dub kom pom zoo li khoom muaj nqis siab. Ib daim duab kos qhia tus mascot ntawm lub npe khoom tsa ib khob cawv ua kev zoo siab. Lub qauv siv txuj ci tho qhov, kev nias kub thiab kev luam ntawv ultraviolet rau daim ntawv tshwj xeeb uas siv tau dua tshiab. Kwv yees li 95 feem pua ntawm lub thawv ntim yog phooj ywg rau ib puag ncig thiab lwj tau raws li ntuj tsim. Qhov kev tsim no yog npaj rau kev pub khoom plig, kev khaws cia thiab kev siv hauv rooj noj mov loj.

Qhov Lees Paub

Txog A' Design Award Platinum

Moutai Dream Red Kev Ntim Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moutai Dream Red Kev Ntim Cawv Txiv Hmab qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Moutai Dream Red Kev Ntim Cawv Txiv Hmab yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Qhov Loj & Ntim: 137x137x360mm
Cov Ntsiab Lus: Moutai, Wine, Chinese Red, Dream, Romance
Thev Naus Laus Zis Tsim Khoom: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Kev Sib Tw Tsim Qauv: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Kev Tshawb Fawb: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Kev Txhawb Siab: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Lub Sij Hawm Ua Hauj Lwm: Renhuai city, 5 March 2024-19 April 2024
Txheej Txheem Ua Hauj Lwm: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Cov Tswv Cuab Pab: Heng Luo
Yi Huang
Kev Qhuas Duab: Moutai Industrial Design Center