Threegun Kev Tsim Ntim Khoom los ntawm E2W Studio

Qhov qauv tsim Threegun Kev Tsim Ntim Khoom los ntawm E2W Studio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Threegun Kev Tsim Ntim Khoom

los ntawm E2W Studio

Tus Neeg Siv: E2W Studio

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,497

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #167210

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Threegun Kev Tsim Ntim Khoom

Txij li thaum nws tsim tsa, Threegun tau siv xim liab, uas yog xim uas muaj hauv paus keeb kwm Suav tob tob, los ua ib feem tseem ceeb ntawm nws tus yam ntxwv pom kev. Xim liab raug suav hais tias yog ib qho cuab yeej tseem ceeb uas yuav tsum khaws cia rau hauv hom lag luam cov txheej txheem pom kev. Kev siv cov txheej txheem kab hauv kev ntim khoom ua rau cov qauv sib koom ua ke. Rau lub ntim keeb kwm yav dhau, tus tsim qauv tau muab tus ntawv Peb los rau hauv cov qauv tsim niaj hnub no. Cov qauv no tau dhau los ua ib qho cuab yeej pom kev tseem ceeb rau Threegun, txuas ntxiv ua lub luag haujlwm tseem ceeb hauv lawv cov kev tsim pom kev tom ntej.

Qhov Lees Paub

Txog A' Design Award Tooj

Threegun Kev Tsim Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Threegun Kev Tsim Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Threegun Kev Tsim Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Qhov Loj & Ntim: Width 58mm x Depth 134mm x Height 255mm
Cov Ntsiab Lus: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Thev Naus Laus Zis Tsim Khoom: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Kev Sib Tw Tsim Qauv: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Kev Tshawb Fawb: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Kev Txhawb Siab: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Lub Sij Hawm Ua Hauj Lwm: The project was completed in 2024.
Txheej Txheem Ua Hauj Lwm: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Kev Qhuas Duab: Floating Stop