Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw los ntawm Toshiharu Kurisu - Scentmatic

Qhov qauv tsim Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw los ntawm Toshiharu Kurisu - Scentmatic yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

NyiajKev Sib Txuas· 2025

Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw

los ntawm Toshiharu Kurisu - Scentmatic

Tus Neeg Siv: Scentmatic Inc.

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Sib Txuas

34,773

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #166218

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw

Qhov kev sib tham cov paib qhia no muab ib txoj hauv kev tshiab los paub thiab txaus siab rau cov ntxhiab tsw los ntawm kev sib xyaw ntawm ntxhiab tsw thiab lus. Siv lub AI powered technology Kaorium, uas qhia cov yam ntxwv ntawm cov ntxhiab tsw, cov neeg siv tuaj yeem tshawb txog lawv tus kheej kev nkag siab ntawm cov ntxhiab tsw thiab tshawb nrhiav cov lus piav qhia uas haum nrog lawv cov kev xav. Qhov no tso cai rau lawv nrhiav cov ntxhiab tsw uas haum zoo nrog lawv tus kheej txoj kev xav.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kaorium Cuab Yeej Paub Txog Ntxhiab Tsw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Qhov Loj & Ntim: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Cov Ntsiab Lus: Kaorium, AI, fragrance, signage, device
Thev Naus Laus Zis Tsim Khoom: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Kev Sib Tw Tsim Qauv: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Kev Tshawb Fawb: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Kev Txhawb Siab: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Lub Sij Hawm Ua Hauj Lwm: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Txheej Txheem Ua Hauj Lwm: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Cov Patent: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Cov Tswv Cuab Pab: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Kev Qhuas Duab: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.