Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam los ntawm Yangchao Wu

Qhov qauv tsim Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam los ntawm Yangchao Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam

los ntawm Yangchao Wu

Tus Neeg Siv: Yangchao Wu

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,550

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164285

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam

Colorful Zhangzhou yog ib qho kev tsim lub thawv ntim khoom thiab tus qauv cim npe uas tsim rau ib lub nroog lub npe lag luam. Qhov kev tsim no muaj xws li ib tus qauv cim pom ntawm qhov muag, thawv ntim khoom plig, ib qho chaw sim tim ntsej tim muag thiab ib lub platform pab cuam lub neej hauv online. Xim liab thiab paj daffodil yog siv ua cov ntsiab lus tseem ceeb, uas muab los ntawm keeb kwm hauv zos, kev coj noj coj ua thiab cov qauv vaj tsev. Muaj cov ntsiab lus sib txawv tsim tshwj xeeb rau cov khoom xws li ncuav mooncake, tshuaj yej thiab khoom nco txog. Txhua lub thawv muaj qhov dav 260 mm, qhov tob 260 mm thiab qhov siab 140 mm. Cov qauv thawv ntim khoom tshiab pab tiv thaiv khoom zoo dua thaum lub sijhawm thauj mus los, thiab siv cov ntaub ntawv khoom siv uas ruaj khov mus ntev rau ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Colorful Zhangzhou Lub Thawv Ntim Khoom Rau Lub Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Qhov Loj & Ntim: Width 260 mm x Depth 260 mm x Height 140 mm
Cov Ntsiab Lus: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Thev Naus Laus Zis Tsim Khoom: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Kev Sib Tw Tsim Qauv: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Kev Tshawb Fawb: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Kev Txhawb Siab: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Txheej Txheem Ua Hauj Lwm: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Cov Tswv Cuab Pab: Chief Designer: Yangchao Wu
Kev Qhuas Duab: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.