Hla mus rau cov ntsiab lus
Birch Rooj Zaum Chaw Ua Haujlwm los ntawm Goodtone

Qhov qauv tsim Birch Rooj Zaum Chaw Ua Haujlwm los ntawm Goodtone yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Platinum hauv Pawg Sib Tw Tsim Rooj Tog Chav Ua Hauj Lwm.


PlatinumRooj Tog Chav Ua Hauj Lwm· 2025

Birch Rooj Zaum Chaw Ua Haujlwm

los ntawm Goodtone

Tus Yeej A' Design Award Platinum hauv Pawg Rooj Tog Chav Ua Hauj Lwm

1,550,899

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163625

Xim

Qhov Tsim

Txog Birch Rooj Zaum Chaw Ua Haujlwm

Birch yog ib lub rooj zaum chaw ua haujlwm uas hloov tau yooj yim thiab ua haujlwm tau zoo heev nrog rau kev txhim kho kev xis nyob ntawm nraub qaum ua lub hauv paus tseem ceeb. Tus tsim qauv siv cov qauv ntuj ntawm tib neeg lub cev raws li qhov chaw muab tswv yim rau kev tsim, ua raws li cov khoov txav ntawm tib neeg lub nraub qaum thiab tus txha nqaj qaum los nthuav qhia cov qauv ob-nraub qaum uas txuas ua ke, uas tuaj yeem yooj yim daws cov kev txav xws li tib neeg lub cev nkhaus rau pem hauv ntej, nkhaus rov qab, ntswj ntawm ob sab thiab lwm yam kev txav, thiab tuaj yeem yooj yim saib xyuas ntau yam xwm txheej siv.

Qhov Lees Paub

Txog A' Design Award Platinum

Birch Rooj Zaum Chaw Ua Haujlwm yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Birch Rooj Zaum Chaw Ua Haujlwm qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Birch Rooj Zaum Chaw Ua Haujlwm yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb
Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
Qhov Loj & Ntim
Width 660 mm x Depth 570-630 mm x Height 1170-1255 mm
Cov Ntsiab Lus
Office Furniture, Office Chair, BIRCH, Double-back Support System
Thev Naus Laus Zis Tsim Khoom
The integrated double-back flexible support system is the core of the Birch series. In view of the differences in individual waist physiological structures, Birch abandons the traditional structure of separated waist and back, and for the first time applies the innovative double-back linkage structure to create an integrated gliding support system, which effectively provides three-in-one support for the back, waist, and sacrum. The metal outer frame and the lightweight inner frame are equipped with dual mechanism functions of adaptive dynamic adjustment and back locking respectively. The lumbar support area can switch between dynamic and static states according to the user's sitting posture preferences, close to the body curve, relieve the pressure caused by sitting for a long time, and bring a relaxing experience close to "zero gravity".
Kev Sib Tw Tsim Qauv
In terms of functional innovation, the Birch series simulates the active arc of the human back and spine to present a linked double-back structure, which can bear the body's forward leaning, backward leaning, side twisting and other movements, and can easily take care of a variety of usage scenarios. In terms of operational convenience, the function control keys are concentrated below the 3D armrest surface, which is more convenient and can be freely switched to different comfort states without bending over. In terms of appearance, the Birch series chair back support frame is made of one-piece aluminum alloy, which is light and strong. The side streamlines reflect the unique color, with a cool and high-end temperament. The full mesh material adds a sense of perspective beauty. The interweaving and collision of different elements convey the brand's unique aesthetic style in strength and elegance, fortitude and softness.
Kev Tshawb Fawb
For the beginning, Goodtone hoped to create an ergonomic chair that focused on improving the flexibility and comfort of the chair back. Therefore, we have been cooperating with the ITO Design for three years. In response to the pain points of lumbar support, we proposed a double-back flexible support system. Through the dual mechanisms of adaptive dynamic adjustment and back locking, Birch can offer customized comfortable lumbar support for users. In appearance, the Birch double-back structure consists of a metal chair back outer frame and a conventional inner frame. With a slim line profile, the chair body shape has a more modern and technological feel. High performance, higher-level comfort and aesthetics complement each other to form the new Birch.
Kev Txhawb Siab
Starting from the first design draft, our goal was to break the impression of the traditional mesh chair with a separate waist and back by innovating the structural function of the chair back. We hope to ensure that the user's back is fully supported without affecting the high-end one-piece appearance and texture they expect.
Lub Sij Hawm Ua Hauj Lwm
Birch was developed by Goodtone and ITO Design over a three-year period. The product appearance and functional structure design process was carried out in Germany, and the parts procurement and assembly process was completed in Goodtone‘s factory, Foshan, China. In March 2024, Birch made its first public appearance at CIFF, Guangzhou.
Txheej Txheem Ua Hauj Lwm
Based on the BOCK core wire-controlled mechanism, Birch is not only equipped with seat height adjustment, seat cushion depth adjustment, three-level tilt angle locking, 3D armrests, but also quick tilt strength adjustment and chair back height adjustment. On the lower right side of the 3D armrest, the user can adjust the seat height by using the function key in coordination with the body's standing or sitting movements when in a normal sitting position. At the appropriate height, the user's feet should rest flat on the floor. When performing tasks or taking a short break, the user can lock the reclining angle of the chair back to maintain a fixed posture by using the function key on the lower left side of the 3D armrest. When users of different strengths exert different forces on the back of the chair, they can quickly control the resistance they feel when they lean back through the knob on the lower right side of the seat cushion. The lower left side of the seat cushion is equipped with a function key for adjusting the cushion forward and backward, allowing users of different heights to enjoy sufficient leg support.
Cov Patent
Patented.
Patent No 8185576.
Patent Holder: Guangdong JE Furniture Co.,Ltd
Year: 2023
Jurisdiction: China
Cov Tswv Cuab Pab
Designer: Cyrille Charier
Designer Team: ITO Design
Product Manger: Zuck Zhu
Product Manger: Aaron Peng
Kev Qhuas Duab
Image #1-5: Photographer He Jiasheng

Txhawb Nqa

Tshawb Nrhiav Tshaj Designers.org

Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.

Qauv Tsim Zoo Tsim Nyog Tau Txais Kev Qhuas Zoo

A' Design Award yog ib qho khoom plig thoob ntiaj teb, muaj kws txiav txim rau qauv tsim zoo. Koom nrog A' Design Award kom tau txais lub cib fim tau txais kev qhuas raws li kev txawj ntse, tau koob meej, kev hwm thiab kev tshaj tawm rau koj txoj hauj lwm. Xa koj txoj hauj lwm rau A' Design Award thiab sib tw rau qhov khoom plig A' Design Prize uas ntshaw tshaj plaws.

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