Miok Kev Ntim Khoom Rau Npias Kua Mis los ntawm Iris Fan

Qhov qauv tsim Miok Kev Ntim Khoom Rau Npias Kua Mis los ntawm Iris Fan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Miok Kev Ntim Khoom Rau Npias Kua Mis

los ntawm Iris Fan

Tus Neeg Siv: Miok

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

34,977

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #155700

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Miok Kev Ntim Khoom Rau Npias Kua Mis

Miok yog ib qho kev tsim ntim khoom rau npias kua mis uas muag hauv kaus poom. Cov dej haus no muab kua mis qab zib thiab qaub los sib xyaw nrog cov npuas npias, thiab muaj cov probiotics nrog theem cawv qis. Lub tswv yim ntawm kev tsim yog kev sib xyaw. Nyob ib puag ncig cov ntawv Miok uas ntab, ob lub duab kua sib koom ua ib qho tshiab. Hom lus pom ntawm qhov muag yog siab tawv, muaj zog thiab xyiv fab. Lub logo yog qhov tseem ceeb tshaj ntawm lub kaus poom, yog li lub npe khoom lag luam yooj yim paub hauv kev ua lag luam. Txhua lub kaus poom ntim tau 375 milliliters. Lub tshuab ntim khoom muaj xws li thawv khoom plig, thawv xa khoom thiab thawv nqa tau yooj yim rau kev muag hauv online thiab hauv khw.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Miok Kev Ntim Khoom Rau Npias Kua Mis yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Miok Kev Ntim Khoom Rau Npias Kua Mis xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Miok Kev Ntim Khoom Rau Npias Kua Mis yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Qhov Loj & Ntim: 375mL per can
Cov Ntsiab Lus: Mixing, Milk Beer, Packaging, Can, Miok
Thev Naus Laus Zis Tsim Khoom: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Kev Sib Tw Tsim Qauv: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Kev Tshawb Fawb: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Kev Txhawb Siab: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Txheej Txheem Ua Hauj Lwm: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Cov Patent: Copyrights belong to IBEA, 2021
Cov Tswv Cuab Pab: Iris Fan
Kev Qhuas Duab: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao