Huanghelou Npias Ntim los ntawm Jin Zhang

Qhov qauv tsim Huanghelou Npias Ntim los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Huanghelou Npias Ntim

los ntawm Jin Zhang

Tus Neeg Siv: Huanghelou

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,633

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144959

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Huanghelou Npias Ntim

Yellow Crane Ntauwd yog lub tsev nto moo tshaj plaws hauv Wuhan, Suav. Cov kab no ntawm cov npias yog lub nroog duab cov kaus poom tau pib los ntawm Yellow Crane Tower. Lawv pom zoo Wuhan rau txhua tus los ntawm npias, cov khoom siv niaj hnub. Thiab los ntawm kev siv ntsuab, uas sawv cev rau qhov tseem ceeb thiab kev noj qab haus huv, thiab cov ntshav tsis zoo, qhia txog kev vam meej ntawm lub nroog los ntawm nruab hnub mus rau hmo ntuj. Hais txog cov ntsiab lus xaiv, tus tsim qauv tau tshawb nrhiav cov neeg sawv cev tshaj plaws hauv ntau qhov chaw hauv nroog los piav qhia, thiab ntxiv cov cim scenes kom tag nrho lub neej muaj sia nyob thiab nyob ze rau cov neeg siv khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Huanghelou Npias Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Huanghelou Npias Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Huanghelou Npias Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Qhov Loj & Ntim: Width 65mm x Depth 65mm x Height 115mm
Cov Ntsiab Lus: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Thev Naus Laus Zis Tsim Khoom: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Kev Sib Tw Tsim Qauv: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Kev Tshawb Fawb: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Kev Txhawb Siab: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Lub Sij Hawm Ua Hauj Lwm: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Txheej Txheem Ua Hauj Lwm: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Cov Patent: The intellectual property/patents/copyrights belongs to Yellow Crane Tower