Qhov qauv tsim Nikasi Lub Thawv Ntim Fwj Npias los ntawm Tiger Pan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.
NyiajNtim Khoom· 2023
Nikasi Lub Thawv Ntim Fwj Npias
los ntawm Tiger Pan
Tus Neeg Siv: Tsingtao Brewery Co., Ltd.
Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144946Qhov Tsim
Txog Nikasi Lub Thawv Ntim Fwj Npias
Nikasi yog ib qho kev tsim thawv ntim rau ib hom npias dawb qib siab. Lub caj dab fwj raug txaug ua peb sab thiab muaj ib daim duab geometric ua kom tawm ntawm Ninkasi, uas raug piav hauv dab neeg tias yog thawj tus poj vaj saub ntawm kev cub npias. Lub cev fwj raug muab txhuam ib feem, thiab daim ntawv lo uas tawm siab raug tsim kom zoo li lub tsho ntev ntawm tus poj vaj saub. Es tsis txhob vam khom rau daim ntawv lo luam nkaus xwb, lub fwj iav uas raug txaug ua duab yog qhov muab tus kheej rau cov npias. Lub fwj ntsuas tau 63 mm dav, 63 mm tob thiab 225 mm siab. Kev sim ua ntau zaus thiab kev tsim qauv peb sab ua rau kev tsim tawm coob tau muaj peev xwm ua tau.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Nikasi Lub Thawv Ntim Fwj Npias yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Nikasi Lub Thawv Ntim Fwj Npias xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nikasi Lub Thawv Ntim Fwj Npias yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Qhov Loj & Ntim
- Width 63mm x Depth 63mm x Height 225mm
- Cov Ntsiab Lus
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Thev Naus Laus Zis Tsim Khoom
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Kev Sib Tw Tsim Qauv
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Kev Tshawb Fawb
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Kev Txhawb Siab
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Lub Sij Hawm Ua Hauj Lwm
- 2021 September to 2022 August
- Txheej Txheem Ua Hauj Lwm
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Cov Patent
- Tiger Pan
- Cov Tswv Cuab Pab
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Kev Qhuas Duab
- Tiger Pan
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.