Ocean Blue Kev Ntim Cawv Muaj Zog los ntawm Jingzhang Xiao and Dongyan Ruan

Qhov qauv tsim Ocean Blue Kev Ntim Cawv Muaj Zog los ntawm Jingzhang Xiao and Dongyan Ruan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Ocean Blue Kev Ntim Cawv Muaj Zog

los ntawm Jingzhang Xiao and Dongyan Ruan

Tus Neeg Siv: Jiangsu Yanghe Distillery Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

20,223

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142370

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ocean Blue Kev Ntim Cawv Muaj Zog

Ocean Blue yog qauv tsim kev ntim rau cawv baijiu. Lub raj yees raws li cov feem ntawm Fibonacci spiral, muab ib lub cev sib npaug thiab muaj zog uas yooj yim tuav thiab qhib. Sab saum toj ntxig nrog cov duab kub ci uas ua kom nco txog xuab zeb ntawm ntug hiav txwv, thaum sab hauv qab yog xim xiav hiav txwv. Copper plate lithography, kev ua cat-eye thiab embossing raug siv los txhim kho lub ntsej muag qauv. Lub thawv sab nraud yog ua los ntawm daim ntawv board xim liab, muaj sab hauv dawb, ib daig foam thiab ib qhov blister uas ntos ua ke. Muaj ib qho kev sib txuas nrog tus lej code rau txhua lub raj, thawv thiab lub kaus loj los pab tiv thaiv tsis pub muaj kev ua cuav rau tus khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Ocean Blue Kev Ntim Cawv Muaj Zog yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ocean Blue Kev Ntim Cawv Muaj Zog xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ocean Blue Kev Ntim Cawv Muaj Zog ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Qhov Loj & Ntim: 140mmx115mmx320mm，
Cov Ntsiab Lus: crafts, Baijiu, spirit, packaging, art
Thev Naus Laus Zis Tsim Khoom: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Kev Sib Tw Tsim Qauv: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Kev Tshawb Fawb: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Kev Txhawb Siab: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Lub Sij Hawm Ua Hauj Lwm: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Txheej Txheem Ua Hauj Lwm: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Cov Tswv Cuab Pab: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin