Dragon Boat Festival Lub Thawv Khoom Noj Me Me los ntawm Yanhui Zhang

Qhov qauv tsim Dragon Boat Festival Lub Thawv Khoom Noj Me Me los ntawm Yanhui Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Dragon Boat Festival Lub Thawv Khoom Noj Me Me

los ntawm Yanhui Zhang

Tus Neeg Siv: Wuhan Pufine Creative Technology Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,748

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142241

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dragon Boat Festival Lub Thawv Khoom Noj Me Me

Hnub Kaus Nkoj Dragon yog ib lub thawv khoom noj me me tsim los rau ib qho kev ua kevcai txheeb ke Suav. Tus qauv qhia txog lub sijhawm loj tseem ceeb ntawm kev ua kevcai vaj ntxwv thaum ub, kos raws li tus qauv luam ntawv ntoo pej xeem txheeb ke. Lub thawv tsim los siv tshuab ua phaj thiab siv ntaub xiav ntoo qhwv sab nraud. Cov kab kub qhia meej txog cov ntsiab lus hauv daim duab, thiab muaj ib daim phaj kub tso rau saum daim ntawv kub nyob nruab nrab. Lub thawv qhib mus rau ob sab sib txawv. Muaj rau lub thawv ntev nyob rau hauv ob theem, uas yuav muaj peev xwm sib txuas ua ib daim ntawv dab neeg los sis qhia cais tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Dragon Boat Festival Lub Thawv Khoom Noj Me Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dragon Boat Festival Lub Thawv Khoom Noj Me Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dragon Boat Festival Lub Thawv Khoom Noj Me Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Qhov Loj & Ntim: Box size: 400mm long, 293mm wide, 153mm high
Cov Ntsiab Lus: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Thev Naus Laus Zis Tsim Khoom: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Kev Sib Tw Tsim Qauv: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Kev Tshawb Fawb: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Kev Txhawb Siab: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Txheej Txheem Ua Hauj Lwm: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Cov Tswv Cuab Pab: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Kev Qhuas Duab: Li An