Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) los ntawm Rich Honour International Designs Co., Ltd

Qhov qauv tsim Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) los ntawm Rich Honour International Designs Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2022

Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store)

los ntawm Rich Honour International Designs Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

16,529

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137142

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store)

Galaxy Command HQ ntawm ACG yog ib lub khw muag khoom tseem ceeb (flagship retail store) nyob hauv Taipei, Taiwan, uas siv chaw dav 232 metres square nyob rau theem ib ntawm ib lub tsev muag khoom loj (shopping mall). Lub khw qhia cov khoom anime, comic thiab game los ntawm txoj kev piav dab neeg (narrative layout) es tsis yog raws li lub npe khoom lag luam (brand). Txoj kev taug ntawm cov neeg tuaj yuav khoom hla tau tsib thaj chaw: lub lobby rau kev qhia khoom tshwj xeeb, lub reception rau kev pab cuam neeg qhua, lub chaw armament center rau cov khoom siv rau tus cim (character accessories), lub Muse Room ua ib qho chaw hloov mus los, thiab thaj chaw sab nraud uas tsim los zoo li lub nroog tunnel muaj duab luaj (reflective tunnel city). Cov duab manga, cov khoom muaj duab luaj (reflective materials), thiab cov xim ruaj khov (solid colours) qhia txog ntau lub ntiaj teb sib tshooj ua ke.

Qhov Lees Paub

Txog A' Design Award Tooj

Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Qhov Loj & Ntim: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Cov Ntsiab Lus: ACG, MAG, E-Muse
Thev Naus Laus Zis Tsim Khoom: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Kev Sib Tw Tsim Qauv: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Kev Tshawb Fawb: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Kev Txhawb Siab: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Lub Sij Hawm Ua Hauj Lwm: Oct.2020~May.2021 in Taipei, Taiwan.
Txheej Txheem Ua Hauj Lwm: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Cov Tswv Cuab Pab: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee