Grassy Premiados Kev Ntim Kas Fes los ntawm Dimitri Lociks

Qhov qauv tsim Grassy Premiados Kev Ntim Kas Fes los ntawm Dimitri Lociks yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Grassy Premiados Kev Ntim Kas Fes

los ntawm Dimitri Lociks

Tus Neeg Siv: Grassy Caffè

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,497

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #128993

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Grassy Premiados Kev Ntim Kas Fes

Grassy Premiados yog ib txoj kev tsim ntim rau kas fes tshwj xeeb hauv Brazil. Lub thawv muaj cov duab organic thiab modular uas tau kev txhawb nqa los ntawm noob ntoo mahogany, noob kas fes thiab cov khoov ntawm kev tsim vaj tse modernist hauv Brazil. Cov qauv modular ua rau muaj peev xwm sib tshooj thiab tso saib txawv txav ntawm cov txee. Lub thawv yog muab ntawv nyias tuab (cardboard) uas muaj matte lamination, hot stamping thiab luam ntawv monochrome. Cov kas fes raug tuav rau hauv ib lub hnab yas uas muaj ib lub valve uas tiv thaiv cov noob kas fes ntawm cov pa oxygen. Ib daim ntawv lo (label) hauv cov yeeb nkab hlau kaw lub thawv thiab nqa cov ntaub ntawv txog cov khoom, uas tso cai rau kev kho kom haum sai nrog nqi qis.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Grassy Premiados Kev Ntim Kas Fes yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Grassy Premiados Kev Ntim Kas Fes xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Grassy Premiados Kev Ntim Kas Fes yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Qhov Loj & Ntim: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Cov Ntsiab Lus: package, Brazilian coffee, biomimetic, bio design,
Thev Naus Laus Zis Tsim Khoom: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Kev Sib Tw Tsim Qauv: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Kev Tshawb Fawb: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Kev Txhawb Siab: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Lub Sij Hawm Ua Hauj Lwm: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Txheej Txheem Ua Hauj Lwm: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Cov Tswv Cuab Pab: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Kev Qhuas Duab: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.