Niulanshan Primary Function: Kev Ntim Fwj Cawv los ntawm Tiger Pan

Qhov qauv tsim Niulanshan Primary Function: Kev Ntim Fwj Cawv los ntawm Tiger Pan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Niulanshan Primary Function: Kev Ntim Fwj Cawv

los ntawm Tiger Pan

Tus Neeg Siv: Beijing Chuangyitang Sales Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

30,964

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123934

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Niulanshan Primary Function: Kev Ntim Fwj Cawv

Niulanshan yog ib qho kev tsim kho kev ntim khoom limited edition rau ib lub npe cawv Suav teb, tso tawm rau Xyoo Nyuj. Lub fwj yog muab iav ua, thiab lub thawv yog muab ntoo ua. Qhov kev tsim kho no zam kev qhia raws li tseeb, thiab siv ib daim ntawv niaj hnub thiab abstract. Ib txoj kab ncaj uas raug riam txiav rau ntawm lub cev fwj qhia txog lub cev khov thiab tus cwj pwm tsis pub siv ntawm ib tug nyuj. Lub cim lub npe khaws tsuas yog tus cim calligraphic Niu, uas txhais tau tias nyuj. Kab txhia kab xaus tau ncab tawm los qhia txog cov lus Suav Niu txog thaum kawg, ib qho kev cia siab kom mus txog lub hom phiaj. Lub hom phiaj yog los nyiam cov neeg siv khoom hluas.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Niulanshan Primary Function: Kev Ntim Fwj Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Niulanshan Primary Function: Kev Ntim Fwj Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Niulanshan Primary Function: Kev Ntim Fwj Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Qhov Loj & Ntim: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Cov Ntsiab Lus: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Thev Naus Laus Zis Tsim Khoom: The bottle is made of glass and the box is made of wood.
Kev Sib Tw Tsim Qauv: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Kev Tshawb Fawb: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Kev Txhawb Siab: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Txheej Txheem Ua Hauj Lwm: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Cov Patent: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Cov Tswv Cuab Pab: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Kev Qhuas Duab: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan